Updating your address during a business move can be a bit of a hassle. It used to be an easy update informing the post office and your clients of the move. Today however, there is a lot more to worry about. With the multiple channels you utilize to stay current in the market, you also need to be concerned about keeping those channels updated to ensure current and future clients can find you. Make sure to update your address during a business move on everything in this checklist to keep your clients informed.
Update Your Address During a Business Move to Avoid Client Confusion
Your website is where most people are going to look in order to find where you are located. Informing your web company of the move and requesting them to change your address is a top priority.
- Business Card
You give business cards to every potential client and acquaintance you meet. If you set up a meeting with someone and they are basing your location off of the information you personally handed to them, it better be correct or the relationship will be strained before it even begins.
- Marketing Materials
Many businesses utilize some type of marketing material whether it is flyers, brochures, billboards, newspaper ads, or magazine ads. Update your address on these materials to avoid confusion with your clients.
- Social Media
This one is easy to forget about but extremely important to remember. With more and more people spending increasing amounts of time on social media, having updated information on these platforms is crucial for your business. Correct information on social media will keep you current on the online sphere and ensure your followers you are active as a company.
This encompasses updating your business’ location on Google Maps and on your paid search campaigns. Many people search for your business on Google Maps because it is easy and accurate. It is crucial to ensure the listing stays accurate so people end up at your new location. Also, updating your paid search campaigns to the new address will prevent your clients from being
- Online Directories
If you’re listed as a location in any online directories such as, Yelp, Angie’s List, Yellow Pages, Foursquare, etc., make sure to have your information updated across these channels. As different viewers will find you in different ways online, its important that these show the most current information.
- Billing Address
Many bills are paid electronically now, but it is still important to update your address to the new location with the billing companies. In the event that a bill is sent via mail or you need to request an invoice for your books, making sure they have the current address will prevent future headaches.
- Return Labels/Stamps
This is a minor detail that is often overlooked. Acquiring updated return labels or stamps, however, will prevent someone in your office from having to hand write hundreds of return addresses on letters that need to be sent out quickly.
We’ll try to keep the move as stress free as possible, but we know there are plenty of other items to take care of during relocation. While updating your address can get pushed down on the To Do list (or even seem a little daunting), it’s extremely important to your company and your clients. The last thing you want after a successful move is to get multiple calls from clients asking where you are right before your meeting time. To avoid problems and unnecessary headaches, be sure to follow this list and update your address on all channels.